vodafone brand refresh

SYNOPSIS_

The Story of Hello explored the enduring nature of human connection as technology continues to evolve.

Working closely with Design Director Jeet Tailor, the Brand Union (now Design Bridge) motion team and the wider graphic design team, I helped define how Vodafone’s refreshed global identity would behave in motion.

My role focused on developing the scalable motion systems, animation principles and visual behaviours underpinning the new brand, creating a consistent relationship between static design and moving image across digital, broadcast and campaign applications.

Alongside the core motion system, I developed visual explorations and 3D case studies around the new Speechmark, testing how the identity could expand beyond flat graphics into dimensional, expressive and adaptable brand experiences.

Client: Vodafone

Agency: Brand Union, now Design Bridge and Partners

Design Director: Jeet Tailor

Role: Senior Motion Designer
Motion System Design
Motion Direction & Development
Visual Development
3D Design & Exploration
Brand Behaviour Development
Editorial & Animation

styleframes