Lenovo - Think Vision - x1

SYNOPSIS_

Following our previous collaboration, HMX Media invited me back to join their team for the Lenovo ThinkVision X1 launch film, contributing to the creative development and visual execution of the project.

Built around light, form and precision, the film places the monitor inside a stark architectural world of glowing lines and deep shadows. Bold perspectives and choreographed camera moves reveal its ultra-thin profile and integrated technology, turning the product into a sculptural object defined as much by its silhouette as by the light surrounding it.

Client: Lenovo
Agency: HMX Media
Creative Art Director: Tom Parker
Producer: Tom Bogda
3D Motion Design & CG Animation: Gill Mestari
Motion Design, Editing & After Effects: Asif Shahzad

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