Adidas Predator 18+
-Visual Direction & Styleframes-

THE Project_
Shortlisted by the Adidas creative team in Germany for a Creative Art Director / Producer role, I was asked to create a styleframe-based storyboard for the Predator 18+ football boot.

I developed the full visual direction for the concept, building a cinematic product world around the boot’s aggressive silhouette, textured surfaces and performance-led design language. The frames explore a dark, high-contrast atmosphere shaped by sharp rim lighting, red graphic accents, macro material details and controlled motion cues.

The aim was to present the Predator as an object of tension, precision and power, moving beyond a standard product showcase into something closer to a cinematic mood film.

The final concept film was never shared with me, but the visual development remains a complete exploration of the product’s tone, atmosphere and storytelling potential.

role_
Creative Art Direction, Styleframes, Storyboard Development, 3D Design, Lighting & Look Development.

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