Morgan Stanley - #EagleUp

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SYNOPSIS_

Real-time data visualisation for Morgan Stanley’s Times Square signage and THE PLAYERS Championship.

In 2017, I joined Framestore’s Digital Signage team to work on #EagleUp, a real-time data visualisation campaign for Morgan Stanley, Proud Partner of THE PLAYERS Championship.

The activation connected live PGA Tour data with a philanthropic initiative: for every eagle scored during the tournament, Morgan Stanley donated $5,000, up to $250,000, in support of charitable causes.

The content system translated tournament data into live visual updates across Morgan Stanley’s iconic Times Square headquarters at 1585 Broadway, as well as on-site screens at TPC Sawgrass. The visuals included player rankings, eagle counts, donation totals and live tournament moments, all designed within Morgan Stanley’s clean, precise visual language.

My role focused on motion design and visual execution, helping shape animated data-driven content for large-scale digital signage in one of the most visible media environments in the world.

Client: Morgan Stanley

Campaign: #EagleUp

Studio: Framestore Labs / Digital Signage

Event: THE PLAYERS Championship 2017

Global Head of Creative, Digital Signage: Robin Carlisle

Global Head of Production, Digital Signage: Jonny Dixon

Production Assistant: Viola Asztalos

Interactive Developers: Stuart Batchelor, Ellie Ansell

Motion Design / Interactive Visual Design: Gill Mestari

Additional Design: Katie Rose Murphy, Simon Lourie

Engineering / Systems: Magnus Vaughan, Liam Naerger

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