Samsung Gear S3 World Choir

SYNOPSIS_

Samsung Gear S3 World Choir was a live biometric data-visualisation experience created for Samsung and Cheil London, staged at Piccadilly Circus during the Christmas season.

The activation brought together 24 choirs from across London, each performing live while selected choristers wore Samsung Gear S3 smartwatches. Their biometric data, including heart rate, movement and calories burned, was captured in real time and transformed into large-scale cinematic visuals across a bespoke digital stage.

Framestore developed the visual system behind the activation, combining real-time wearable data, audio input and layered CGI design to create a public-facing experience where performance, technology and festive storytelling became one continuous visual spectacle.

Client: Samsung
Agency: Cheil London
Production / Digital Signage / Visual System: Framestore

Global Head of Creative, Digital Signage: Robin Carlisle
Global Head of Production, Digital Signage: Jonny Dixon

Art Director: Matt Sypien

Senior Producer: Louise Burton
Lead Project Engineer: Liam Naerger
Lead Developer: Tuomo Rinne
Interactive Developers: Stuart Batchelor, Ellie Ansell
Interactive Designers: Tristan Wickham, Eugene Hooper,
Gill Mestari, Andrew Zmurowski
Production Assistant: Viola Asztalos

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